O P I N I X
  • United States
  • info@opinix.com
  • Office Hours: Mon–Fri, 9:00 AM – 6:00 PM (ET)

Who We Help

Our Research Sees What Others Miss

Opinix partners with organizations across a range of industries and markets to support informed, evidence-based decision-making. Our research approach adapts to the needs of each audience—whether consumer-facing, business-focused, or operating in regulated environments.

We work with teams seeking clarity, confidence, and practical insight to guide strategy, innovation, and growth.

Consumer research

Consumer & B2C Brands

We support consumer-facing organizations looking to better understand attitudes, behaviors, and decision drivers. Our research helps brands refine products, messaging, and experiences across the customer journey.

  • Brand, concept, and message testing
  • Usage & attitude studies
  • Customer experience and journey research
  • Product and innovation development

B2B Organizations

B2B decision-making is complex and often involves multiple stakeholders. We design research to capture the perspectives of professionals, leaders, and decision-makers— providing insight into priorities, challenges, and buying dynamics.

  • Buyer and stakeholder research
  • Needs assessment and segmentation
  • Product and solution development
  • Go-to-market and positioning studies
B2B research
Healthcare research

Healthcare & Life Sciences

We conduct research involving healthcare and life sciences audiences with a strong focus on methodological rigor, privacy, and ethical standards. Our approach supports insight generation while respecting regulatory and compliance considerations.

  • Patient and caregiver research
  • Healthcare professional insights
  • Treatment journey and experience studies
  • Concept and communication evaluation

All healthcare-related research is conducted in alignment with applicable data protection and ethical guidelines.

Technology & Digital Products

For technology-driven organizations, we provide research that informs product strategy, user experience, and adoption. We help teams understand how users interact with digital products and where opportunities for improvement exist.

  • UX and usability research
  • Customer journey mapping
  • Feature prioritization and validation
  • Adoption and experience assessment
Technology research