Media Planning & Strategy – Connect Insights with Impact

Research-Led Media Decisions That Drive Impact

At Opinix, research and media strategy are closely connected. We help organizations translate audience insight into informed media planning—ensuring messages reach the right people, in the right environments, at the right time.

Our approach is grounded in evidence, not assumptions. Media strategy is developed as an extension of research, aligned to business objectives and audience behavior.

Strategy Built on Audience Understanding

Effective media planning begins with understanding how people consume content, engage with platforms, and respond to messaging. Opinix combines audience research with media intelligence to inform strategic planning decisions.

Our team supports clients with structured, insight-driven media recommendations that prioritize relevance, efficiency, and measurable outcomes.

Our media planning support includes:

Audience Targeting & Segmentation: Define priority audiences based on behavioral, attitudinal, and media-consumption insights.
Channel Strategy: Recommend an optimal channel mix across digital, social, search, streaming, and relevant traditional media.
Budget & Phasing Guidance: Inform allocation and timing to support reach, frequency, and efficiency.
Social Listening & Creative Context: Analyze conversations and competitive messaging to inform direction.

From Insight to Media Direction

Opinix focuses on media strategy and planning guidance, not media buying or execution. Where required, we deliver structured media frameworks that clients or their agency partners can activate.

Deliverables may include:

Media strategy and planning frameworks
Audience and channel recommendations
Messaging and creative considerations
Measurement and KPI guidance

This approach ensures media decisions are aligned with research insight while remaining flexible for execution by internal teams or external partners.

What Clients Gain

Improve targeting relevance
Align media decisions with audience behavior
Reduce wasted spend driven by assumptions
Create stronger connections between insight, strategy, and performance