Opinix is a market research consultancy helping organizations uncover customer truth through rigorous qualitative and quantitative research — enabling smarter, evidence-based decisions
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Our mission is to help you see your customers through a new lens — understanding how they experience your products, interact with your digital touchpoints, and connect with your brand in their everyday lives. We combine rigorous research with actionable insights to support smarter, data-driven decisions.
Experienced researchers across qualitative, quantitative, and UX methodologies — focused on delivering reliable insights that guide growth.
Our work focuses on turning research findings into clear, actionable guidance that supports confident decision-making
We know that people are more complex than statistics can show. Customers don’t just make choices — they express needs, emotions, and experiences that drive their decisions. Through in-depth interviews, focus groups, and mobile ethnography, our qualitative research uncovers the human stories behind the data. We turn these discoveries into actionable insights through interactive research workshops, helping your teams move from observation to strategy.
Opinix designs and executes surveys and quantitative studies to validate insights at scale. Our approach combines thoughtful questionnaire design, robust sampling, and rigorous analysis to deliver reliable, data-backed confidence for decision-makers.
Every customer journey is unique. We map digital and in-person touchpoints to help organizations understand decision paths, identify friction points, and improve experiences across channels.
Using the Jobs To Be Done framework, Opinix helps organizations uncover unmet needs and motivations — enabling teams to design products, services, and experiences that truly align with customer goals.
We conduct in-depth qualitative research to explore the “why” behind decisions. Through carefully moderated conversations and immersive methods, we uncover human insights that numbers alone cannot reveal.
Opinix supports research with business professionals and specialized audiences. We design studies for complex decision-makers and regulated environments, ensuring methodological rigor and compliance-aware execution.
For ongoing insight needs, we design tracking and longitudinal studies that monitor change over time. Our structured approach supports trend analysis, performance measurement, and strategic course correction.
Our mission is to turn research into clarity. We help organizations understand the motivations, perceptions, and experiences that shape decisions — transforming data into actionable insight that supports confident business outcomes.
Know MoreOur vision is to be a trusted research partner known for rigorous methodology, thoughtful insight, and a human-centered approach to decision-making — helping organizations bridge data with real understanding.
Know MorePractical, scalable market research solutions — built for global and local decisions.